VP Marketing • B2B SaaS • Cybersecurity
A marketing leader who combines Fortune 500 brand strategy with hands-on demand gen leadership, building teams and systems that make marketing a boardroom-level function.
Career Highlights
Experience
Built a 15-person global marketing team and fueled $200M+ in annual pipeline. Created the company's first customer engagement program, proving marketing-engaged customers retained at 95.41%. Repositioned competitive intelligence into a strategic market intelligence operation, contributing to back-to-back Gartner Magic Quadrant Leader placements.
Strategic consulting for high-growth and Fortune 500 companies. Developed a narrative framework for Netflix's global operations still in use today. Built a PR practice from zero for Norbella. Drove founder thought leadership with tier-1 media coverage for Quirk Creative.
Developed and executed the full communications strategy through NASDAQ IPO (Ticker: BGRY), including executive positioning, CEO keynote, investor messaging, earned media, and social.
Founded Fortune 500 CEO advisory practice as a founding member of a new global practice, generating $5M+ revenue in 13 months. Advised C-suite leaders across Anheuser-Busch, Delta Air Lines, Manulife & John Hancock, and Novartis. Led product launch messaging for Nestlé Waters and Verizon.
Progressed from Account Coordinator to Account Manager across four agencies. Secured The Ellen DeGeneres Show segment featuring First Lady Michelle Obama for CVS Pharmacy. Built a marketing function from the ground up through Interpublic Group acquisition.
Featured Coverage
Coverage of Berkshire Grey's announcement to go public via SPAC merger with Revolution Acceleration Acquisition Corp, valuing the company at up to $2.7 billion.
Forbes coverage of Berkshire Grey's first day trading on NASDAQ under ticker BGRY, marking the company's public market debut.
CEO Tom Wagner rings the Opening Bell at NASDAQ MarketSite in Times Square. Communications strategy developed and executed during my tenure as Director of Corporate Communications.
Secured and managed this segment for CVS Pharmacy during my time at Matter Communications. The segment features Ellen DeGeneres taking First Lady Michelle Obama shopping at CVS.
Get in Touch
I'm exploring marketing leadership opportunities with organizations ready to make marketing a boardroom-level function. If this resonates, let's talk.